The Value of Twitter
If you had only 140 characters to say something to those who were listening, what would you say?
That’s the idea behind twitter, the micro-blogging site that has received unprecented growth and media attention over the past few months. Lately, it seems like everyone has jumped on the twitter bandwagon. Congress, President Obama, news organizations, teachers, students, radio DJs all twitter. Even NASA’s Mars Phoenix Lander regularly tweeted updates and scientific findings during its mission.
Since its recent growth, twitter has also received its fair share of negative publicity with some recent headlines like “Twitter blamed in Jennifer Aniston, John Mayer breakup”, “Twitter gets you fired in 140 characters or less” and “Skittles Twitter stunt backfires spectacularly”. Closer to home though, some of the most common criticisms of Twitter I hear are “It’s a waste of time”, “I don’t care what people ate for breakfast”, “I just don’t get it” and “It’s just a trend”. The way I see it, nearly all of these, and other objections as to the value of twitter, exist for one simple reason: Who do you follow?
If you’re not getting any value out of your twitter experience, it’s likely because you’re not following the right people. That’s right, YOU choose who to follow and that’s what makes twitter so powerful. Think about it, if you follow your old college buddies who tweet about their most recent meal or the awesome keg stand they did last night, well then of course you’re going to see it as a waste of time. The trick is to follow people who contribute content (quotes, comments, suggestions, reflections, links, etc.) that you find valuable. Of course, the “right people” are different for everyone. For example, if you’re a Human Resource manager, you can use twitter to follow other HR professionals to get real time insights, opinions, references and feedback all which could help you improve your performance and efficiency on the job. On the other hand, if you’re a sales rep, you might choose to follow other sales reps or sales managers to share best practices, tips, and techniques.
As an instructional designer, I use twitter to follow other instructional designers, training managers, learning department directors, training and performance consultants and professors. Many of these same learning professionals follow me giving me access to a growing network of instructional designers, training managers, learning department directors, training and performance consultants and professors that I can reach out to for advice on best practices, suggestions on readings or feedback on concepts.
I find twitter to be revolutionizing the way in which we connect with other people, share information, find jobs, conduct business, and learn. The more you contribute content of value, the more likely you are to attract followers seeking your insights. This mutualism between you and your followers opens up the potential for shared experiences and expertise like we’ve never seen before.
If you would like to follow me on twitter, click here. I welcome your comments and perspectives.